Last updated: 20 March 2026 · Effective: 20 March 2026
1. Who We Are
Digital7 Limited ("Digital7", "we", "us", or "our") is a technology company incorporated in the UAE, headquartered at Masdar City, Abu Dhabi, United Arab Emirates. We develop and operate AI-powered SaaS products and enterprise applications including the AI Financial Operating System, AI Business Intelligence Platform, AI Operations Intelligence Platform, AI Vertical ERP Platform, WhatsApp Commerce + CRM, and FinBooks.
For privacy enquiries, contact us at: privacy@digital7.ai
2. Information We Collect
Information you provide directly:
- Contact details (name, email address, phone number, company name) when you submit our contact form or request a demo
- Account credentials when you register for our products
- Business information you enter into our SaaS platforms in the course of using our services
- Communications you send to our support team
Information collected automatically:
- Log data: IP address, browser type, pages visited, time spent, referring URLs
- Device information: operating system, screen resolution, device identifiers
- Cookie data and similar tracking technologies (see our Cookie Policy)
- Usage analytics via Google Analytics 4
3. How We Use Your Information
- To provide, operate, and improve our SaaS products and services
- To respond to enquiries, demo requests, and support tickets
- To send transactional emails and service notifications
- To send marketing communications (only with your consent)
- To analyse website traffic and product usage to improve user experience
- To comply with legal obligations under UAE law and applicable international regulations
- To protect against fraud, abuse, and security threats
4. Legal Basis for Processing
We process your personal data on the following legal bases:
- Contractual necessity — to fulfil our service agreements with you
- Legitimate interests — to operate and improve our business
- Consent — for marketing communications and non-essential cookies
- Legal obligation — to comply with UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection and other applicable laws
5. Data Sharing & Disclosure
We do not sell your personal data. We may share data with:
- Service providers — cloud infrastructure (hosting, databases), analytics, email delivery — under strict data processing agreements
- Professional advisers — legal, accounting, and auditing firms under confidentiality obligations
- Regulators and authorities — where required by UAE law or valid legal process
- Business transfers — in connection with a merger, acquisition, or sale of assets
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by UAE law. Contact form submissions are retained for 2 years. Account data is retained for the duration of your subscription plus 1 year. Analytics data is retained for 26 months.
7. Your Rights
Under UAE Federal Decree-Law No. 45 of 2021, you have the right to:
- Access your personal data we hold
- Correct inaccurate or incomplete data
- Request deletion of your data (subject to legal obligations)
- Withdraw consent at any time (without affecting prior lawful processing)
- Lodge a complaint with the UAE Data Office
To exercise these rights, contact: privacy@digital7.ai
8. Security
We implement industry-standard security measures including TLS encryption in transit, AES-256 encryption at rest, access controls, and regular security audits. No transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Cookies
We use cookies and similar technologies. Please see our Cookie Policy for full details.
10. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes by posting a notice on our website or by email. Continued use of our services after changes constitutes acceptance of the updated policy.
11. Contact Us
Digital7 Limited
Masdar City, Abu Dhabi, UAE
Email: privacy@digital7.ai
Website: digital7.ai